Find your one clear path. Remove the ridiculous. Stay the course.
You are not short on effort or ideas. You are buried in them. I partner with a small number of founders, find the one path worth walking, cut everything else, and drive it beside you until the growth is real.
“You proved again and again that I was overcomplicating, misdiagnosing my problems, and always trying to solve them with a marketing tactic instead of good ole simplicity.”Joe Giglietti — Multiply Inc.
You came here thinking you have a marketing problem.
You probably don't. Not really.
Most founders I meet aren't short on effort, budget, or ideas. They're drowning in them. Half-built funnels, three offers, a list of tactics, and no clear plan holding any of it together.
So they reach for one more tactic. A new ad. A new funnel. A new hire. It rarely works, because the tactic was never the problem.
The problem is that nobody has told you which single thing matters most right now, and given you permission to drop the rest.
See how many of these you can tick.
- Revenue is real, but it stopped compounding a while ago.
- You are the bottleneck. Every decision still routes through you.
- There are three or four half-finished initiatives you feel guilty about.
- Your follow-up is buried somewhere, and you know there is money in it.
- You have hired help before and ended up managing them.
- You could not say, in one sentence, what the single most important thing is this quarter.
Four or more, and we should talk. That pattern is the one I have spent fifteen years taking apart.
Let's start with this year, not 2010.
Anyone can show you a decade-old screenshot. Here is a live client scoreboard from this year, month by month.
The archive underneath this goes back fifteen years, and it is further down the page if you want it. But I would rather you judge me on what is happening now.
Three moves. In this order. Every time.
This is not a framework I invented for a landing page. It is the actual sequence, and the order matters more than any individual step.
Find your one clear path
You walk me through the business. We work backwards, past the tactic you came in worried about, to the root. Usually there is more than one, and usually it is not where you are looking.
You end up with: one written page naming the single constraint, the path through it, and the list of things you are now allowed to stop doing.
Remove the ridiculous
We cut. Half-built funnels, offers that confuse the market, reporting nobody reads, the hire you made to manage a problem that should not exist. Simple is not the same as sloppy. Everything that stays has to earn its place.
You end up with: fewer moving parts, a shorter week, and a business a stranger could understand in five minutes.
Stay the course
This is the one everybody skips. The path only pays if you walk it long enough for compounding to show up. I stay in it with you, week after week, so the plan survives contact with a busy month.
You end up with: an operator who doesn't disappear after the fancy strategy fades and the lack of results burns another hole in your wallet, putting you back in the same old mess.
Most consultants sell you step one and leave. The money is in step three.
Your first six months, honestly.
No two businesses run the same, so treat this as shape rather than schedule. But this is the rhythm of nearly every engagement I have run.
The teardown
Two long sessions where you walk me through everything: numbers, offers, funnel, team, calendar. I am not brainstorming. I am pattern-matching against fifteen years of files. You get the one-page diagnosis at the end of it.
The cut, and the first build
The stop-doing list is actioned, not just written. One revenue mechanism is chosen and under construction. Usually this is follow-up, because that is where the buried money almost always sits.
Something is measurably working
The first mechanism is live and producing numbers we can both see on a scoreboard. If it is not, we have a very direct conversation about why, and whether I am the right person for this.
It compounds without heroics
The mechanism runs on a cadence rather than on your adrenaline. We are building the second one. Your week looks different, which is usually the change founders notice before the revenue.
I don't sell seats. I take a position in your business.
A handful of founders at a time. Structured so I only do well if you do well.
Most advisors bill you whether anything improves or not. I have never liked that, and it attracts the wrong kind of client.
So I don't work on a flat fee. I take a position. Part of what I earn is tied directly to the profit we build together, and to what the business is worth if you ever sell it. You keep every share you own, and I carry real downside if I get this wrong.
I don't put the numbers on a web page, because a $2M business and a $40M business are not the same conversation. What I will tell you is that most of what I earn depends on your business being worth more than it was when I arrived.
This is a bad idea for most people.
I would rather lose you here than waste a call for both of us.
Worth a conversation
- The business is established and already profitable. If revenue is still under seven figures, this is probably not the right time.
- You built it and you still run it.
- You are the constraint, and you know it.
- You want fewer things done properly, not more things attempted.
- You can make a decision without a committee.
Not for you
- Pre-revenue, or an idea you are validating.
- A business in genuine trouble looking for a rescue. I am not a turnaround.
- You want a course, a portal, or 47 modules of homework.
- You want someone to execute while you stay out of it.
- You are shopping for the cheapest version of this.
I don't want to be the star. My skill is making them.
Twelve years in professional sport, then a hard landing in business. A few years of no results at all. So I went back to study: copywriting, direct response, launch management, positioning.
The work started paying in 2009, right after the worst year of my life. Six-figure launches, then seven-figure builds, then the advisory work. Since then I have been inside 70+ companies and their launches, funnels and campaigns. The wins and the autopsies both.
That is the honest mechanism. When you walk me through your business, I am not being clever. I am recognising something I have seen before, and telling you which part actually matters.
Based on the Sunshine Coast, Australia. Working with founders worldwide.
Now the fifteen years, if you want it.
Dated. Timestamped. Ugly in places, because real files are. Names blacked out, numbers untouched.
$102,045 in the opening days.
A client came to me with deep expertise and no launch. Here is the actual post-launch report I wrote him. Black marker and all.
That client went on to a $1 million run inside 14 months, and a $5 million business inside 32. Then he came back and paid me $20K a month for ongoing advisory.
One launch is a spike. What I actually build is the engine underneath it.
I don't guess. I test.
Simple is not the same as sloppy. Cutting the ridiculous means everything that survives has earned its place, and I can show you the working.
Three days in October.
Anyone can look good for a quarter.
Here is a relationship with a ten-year timestamp built into it.
Today Rob's company manages over $540M in combined annual revenue.
Not everything fits in a screenshot.
Different industries, same pattern. Because the machine does not care what you sell. It cares that you have buyers, an offer, and follow-up.
Forex. Sheep. Duplexes. Events. Education. The industries never match. The pattern always does. Which is the point: yours won't be special either. That is good news.
One client put it better than I can.
This is the actual message, unedited.
When Joe and I started, he was months from losing everything. Take-home some months was under $2K. In his words, “the stress and the self doubt and overwhelm and nonsense in my head was deafening.”
I am not promising you Joe's outcome. He did the work, and outcomes like his are not typical of anything.
I am showing you what happens when a founder finally gets clear, cuts the noise, and stays with it.
The questions you're already asking.
What does it cost?
It depends on the size and shape of the business, and I am not going to pretend otherwise on a web page. What I can tell you is the structure: part of it is fixed, part is tied to the profit we build together, and part is tied to a future sale. Most of what I earn depends on your business being worth more than when I arrived. We put real numbers on it during the call, once I have seen yours.
What happens after I send the form?
I read it myself. If it looks like a fit, you get a reply within 48 hours with a couple of times for a call. If it does not, you still get a reply telling you why, and usually a pointer to what I would do in your position. Nobody gets left un-read.
How much of your time do I actually get?
A small number of clients at a time, so: real time. Weekly working sessions, and access between them. I am not running this through an account manager. You get me, which is the entire point of taking so few.
My industry is different.
Forex, sheep genetics, duplex development, live events, property education. The industries never match. The pattern always does. If yours turns out to be the genuine exception, you will know inside 90 days and so will I.
I've been burned by consultants before.
Almost everyone I work with has. Usually by someone who sold a strategy and left before implementation. That is exactly why most of what I earn is tied to what we build together rather than to turning up. If nothing improves, I am the one who loses.
What if it isn't working?
We start with a defined trial period for exactly that reason. At the end of it, either something is measurably working or it is not. If it is not, we shake hands and stop. I would rather that than drag out an engagement neither of us believes in.
Is the call a sales pitch?
No, and you will be able to tell within ten minutes. I spend the time doing the thing I actually do, which is finding the constraint. If we are a fit I will say so and we will talk about what that looks like. If we are not, I will say that too, and you will still leave with the diagnosis.
One conversation. One clear path.
Before anything else, we talk. Forty-five minutes. No deck, no sales team, no junior on the line.
- You walk me through the business. What it does, what it earns, and the thing you think is broken.
- I do what I do on day one of every engagement: work backwards, past the tactic, to the actual constraint.
- You leave with my read on the one thing holding growth right now, and what I would do about it first.
You get that whether or not we ever work together. If we are not a fit, I will tell you on the call, and you will still leave with the diagnosis.
Your name, your business, roughly what it turns over, and the one thing you think is broken.
This comes straight to me. I read every one myself and reply within 48 hours. I only take a small number of these calls each month.
That's the tour. Dated, timestamped, and a bit ugly in places, because real files are.
If something here looked like your business, the overcomplicating, the buried follow-up, the tactic that was never the problem, then you already know what is wrong. You are stuck, and you know it.
If that's the year you want, let's go find it.
P.S. You have now seen fifteen years of my files. Here is what they taught me: the money is almost never where the founder is looking. This is not a course and it is not coaching. It is a partnership, with my money riding on the same outcome as yours. If you are stuck and you know it, tell me about it. I read every message myself.
The drawer wouldn't close.
Messages, screenshots and moments that didn't fit the exhibits above. Unstaged and unpolished, straight off the wall and out of the inbox. Names blurred to protect the successful.
Fifteen years makes a lot of paper. Yours would be the next file.
Earnings and income disclaimer. All testimonials and results on this page are from real clients, with dates and documents shown where possible. The results you see are not typical. These experiences do not guarantee similar results. Individual results vary based on your skills, experience, market, effort and other factors outside anyone's control. Results require work.
James Klobasa · Sunshine Coast, Australia